Instagram Marketing Tips for Your Business

Millions of people globally are now using Instagram. Instagram has made it easier to take pictures and share them with friends and many people enjoy doing this. Apart from networking, you can use Instagram in a more efficient way for marketing. Instagram is a great promotional tool you can use to promote your business online.

Tell the story using photos and videos

Photos are worth a thousand words and Instagram is all about pictures. If you are into Instagram for marketing purposes, then you ought to understand that random photos do not work. You need to post pictures of your product constantly. Posting pictures of your products is one of the best ways of increasing your brand awareness and boost sales of your products. The pictures do not necessarily need to be very professional. The key thing is having the pictures highlight the main features and functions of the goods you are promoting. The pictures should appeal vast audience on Instagram.

Videos too are important in Instagram marketing. You can create and share a video with your employees to promote the product at hand. You can also opt to do a live product review video and share it on Instagram. Pictures and videos are more appealing to many people than text files. Media files stand higher chances of going viral as people share them. They are also more memorable than text files. Create photos and videos that show your brand story and values. So images and videos are important if you want to improve your brand and sales.

Use quality media

To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures. Try to get your images at best angles. Edit your photos for better results. Nowadays mobile phones are equipped with photo editing tools for this purpose. Instagram too has several photo editing tools. Apply this tools for your Instagram marketing purpose.

Connect with our followers

Maintaining contact with your customers is vital, particularly for developing business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments. This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.

Use hashtags

Hashtags are relevant in Instagram marketing. You need to use them because Instagram users interact using hashtags. Hashtags allow users to make your contents searchable and are important if you want to increase your followers. Has tags like media can create a viral effect which is beneficial to your business. You can also take advantage of trending hashtags especially if the hashtags are related to your product. This is important because Instagram users can use hashtags to search for posts.

Use branded hashtag

You should include your business name in you hashtags. Use unique hashtags for a particular promotional campaign you run. Not only does this promote your campaign, but it also provides a unique hashtag for your clients to connect and share with other participants.

Have a friendly attitude to everyone

While carrying out your Instagram marketing, you need to understand that Instagram is a community composed of people with varied ideas, emotions, and background. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.

Be active

Post at least once daily to keep things up to date and ensure your followers updated with the current happenings. You can experiment posting at varying times of the day to see which time your posts do best.

Consistency

Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you.

Link your Instagram and Facebook accounts

Connect your Instagram and Facebook accounts to improve your marketing power. Nowadays, you can have an Instagram tab on your Facebook page. This allows you to share your Instagram posts to your Facebook followers if you have a fan page.

You can network with friends and the world via Instagram. Instagram can be used for marketing purposes. Instagram marketing can improve your brand’s visibility, increase sales, and consequently revenues. Consider the above mentioned Instagram marketing tips to achieve success.

4 Best Marketing Tips For Handyman Business Owners

If you are a handyman business owner and you are looking to take advantage of Pareto’s principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.

Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:

First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.

Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.

Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don’t know where to start with direct mail, consider using direct mail with your existing client base. If you don’t have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.

Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.

So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.

How Your Business Gets A Paradigm Shift With Digital Marketing – Tips By SEO Analyst

If we retrospect the last decade or more, one trend emerges clearly. The consumer behaviour has switched from analogue to digital. People today consumer information and data through online modes and to keep up businesses need to target the niche. It is what gave birth to digital marketing. It is the sole valid way of reaching the target audience.

This posits the questions why and how online reputation management services, SEO, SEM, etc. are becoming fundamental. As stated by an analyst, there six insights that define the value of digital policies.

  • Economically Effective

When compared to traditional promotional practices, digital ones leave the pockets unscathed. While this benefit may not weigh heavy on conglomerates, for small businesses, it is saviour sent from heaven. For start-ups and local entrepreneurs moving to the green zone is a pipe dream and their resources are limited.

In such instances, using the internet to reach out to a massive potential customer base is can prove to be life-saving. The icing on the cake is that this increase in awareness doesn’t require a big budget. Furthermore, the digital marketing plan can be customised to employ only those paths that are firmly within the financial limit.

  • Greater Conversion

By the end of the article, it will be apparent that digital strategies have a cumulative effect because the company is not just saving money but also making it through other avenues. Case in point – digital media marketing has proven to have higher conversion rates.

When a firm utilises email marketing, SEO and other aspects of digital strategies, they communicate better with the customer and at a faster pace. Additionally, through digital paths, one can reach out, individually, to those patrons that need your service or product. All these factors result in a more significant conversion.

  • Business Growth

There was a time when small businesses had to pay through their teeth to reach out to the broader audience. As explained above, the era has now changed. SEM and SEO are cost-effective ways of targeting potentials. While this may save a small business precious financial resources, it also opens up a lot of opportunities. It gives the pathways of growth at a lesser expense.

A firm can even enter an already established sector through social media marketing and create brand awareness. It might not turn them into market leaders, but it will unmistakably reach an adequate base pool.

  • Better Support

An impeccable reputation management services is the golden rule of thumb if companies want to survive in the cut-throat competition of today’s industry. How does a firm work on establishing a spotless person? By making customer support a priority. Social media and websites are excellent techniques for generating personal rapport with patrons and offering better support. Through emails, social media platforms and even instant messaging apps, a company that resolves consumer grievances and queries is on the way to succeeding.

The support is not just one-sided, where the business solves problems faced by the customer. It can be vice versa too. Through live chats, the firm can ask the patron for suggestions and improvements on products which can lead to positive associations.

  • Building Confidence

When a customer can contact a business through a social media page and receive an answer almost instantly, it creates trust. The image that is built in the mind of the consumer is of confidence and reliability. Any potential patron who reads or views the exchange is more likely to convert.

Another method through which digital marketing builds assurance is customer reviews. Buyers can rate a service or product on numerous online platforms which can be read by others. This increases the presence of a brand and offers potentials the information they need to convert.

  • Mobile Connectivity

A rarely recognised advantage of digital policies is access to consumers that are on Smartphones. A study shows that websites that are mobile-friendly see an increase in customers because the patron of today wants to view products on their phone. Any business who fails to make a mobile-friendly application or site loses on a large pool of audience.

Humongous Rate Of Return On Investment

Small investment. Increased customer base. Extraordinary conversions. These are the three pillars that drive to a massive rate of return when it comes to digital marketing. Simple web analytics can prove to any entrepreneur that an optimised website is offering increased ROI. The result may not be directly through the website but via more email lead generation and sales calls.

A survey done in harmony with Google proves that digital marketing creates a revenue stream which almost three times more than conventional methods. Coupling all the factors verifies that entering the digital fray is equivalent to minting money from the very first step.