Article Marketing Tips – Using Keywords in Ezine Articles

Writing ezine articles is one of the top ways to drive increased traffic to your website. Three of the advantages of article marketing are:

1. It is free;

2. It is simple;

3. It is effective.

So, a technique that is free, simple and actually works. Are you waiting for a punch line telling you there’s a big drawback? Well, you can breathe easy. There is no such punch line. All you need to be an ezine article author is a reasonable knowledge of spelling and grammar, plus a willingness to spend some time researching and writing articles.

There is no mystery about article writing. Anyone who can write coherently in plain English can do it. Writing articles as a marketing tool requires one additional ingredient. To use ezine article writing successfully as a means of driving traffic to your website, you also need to know the right way to use keywords in your articles. An article without relevant keywords or with a poor keyword framework is of limited use as a promotional tool.

Here are three things to note about the use of keywords in articles:

1. Firstly, you need to choose your keywords wisely by picking keywords or phrases that get regular searches but don’t have millions of web pages already in competition for that search term.

2. Secondly, you must ensure the keywords are relevant to your landing page.

3. Finally, you must learn how to use the keywords in your articles.

One thing you must avoid is what is known as “keyword spamming”. This refers to the practice of over-use of a keyword with the intention of attracting the search engines. How does a search engine determine the author’s intention? As even Google hasn’t yet developed a way of reading minds, the search engines have to rely on mathematical ways of hunting out your secret thoughts. Life for article marketers is made a little more complicated by the fact that we are not privy to how these algorithms work. We have to operate on best guesses.

The current best guess is “less is more”. The optimum recommended keyword density is about 1% – 2%. That sounds very low. However, if you take a 500 word article comprising of four paragraphs, 1% density equates to once per paragraph and once in the title. If you are using a single word, it could seem quite natural to use it a bit more often. However, if you are writing around a five word key phrase, your article would probably read oddly if the phrase was used more than once in each paragraph.

Use synonyms to avoid excessive use of your main keyword. You can also use more than one keyword. It is far better to use one main key phrase plus a secondary phrase and keep both of them down to a density of no more than 1%.

The best way to employ your keyword is to use it in the title of your article, in the first and final paragraphs and two or three times in the rest of the body of the article (to be adjusted depending upon the word count). The most important thing is to write in a way that sounds natural.

4 Best Marketing Tips For Handyman Business Owners

If you are a handyman business owner and you are looking to take advantage of Pareto’s principle (often referred to as the 80/20 rule or the law of the vital few), you might want to know the top 4 marketing tips for effectively promoting your handyman business. By focusing on the small, but important, marketing concepts that are going to give you the biggest result for the time and money invested you can gain significant ground and then double back later to add additional streams of prospects for your business.

Here are the 4 top marketing strategies that I recommend to consulting clients that will have the biggest impact:

First, articles and content for your website. Writing unique, fresh content for your website is what is going to attract potential prospects and significantly improve your chances of having pages show up in organic search engine results. When you look at the amount of traffic you can get from taking the time to write a series of articles for your handyman business and compare that to paying for traffic from a pay per click search engine, the true value of article marketing becomes apparent.

Second, place up classified ads for your service on CraigsList. With CraigsList getting over 8 million unique visitors to its website every month, why not go to where the traffic is already? Place up an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted toward the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but should generate a slow, steady stream over the month.

Third, I am a huge fan of direct mail and recommend that you start using it in your handyman business. If you don’t know where to start with direct mail, consider using direct mail with your existing client base. If you don’t have an existing client base, consider using direct mail to target people that are centers of influence like real estate agents to find home owners that need work done and need a handyman recommendation.

Fourth, for an instant influx of business at an extremely low cost, try using flyers. Whether you use flyers to target real estate agents, real estate investors or offer an irresistible offer with a very powerful call to action door to door to homeowners, you will find the there are few things with a faster response time than flyers to market your handyman business.

So, to jump start your marketing for your handyman business, try all four of these. Of course, there are lots of other marketing strategies you should employ as well, but these four are the ones I would personally suggest you start with.

Top Internet Marketing Strategies – Online Marketing Tips And Tricks

Believe it or not, a big majority of online marketers and entrepreneurs are clueless when it comes to promoting the products and services of their business on the internet. While some try to replicate successful strategies of others, many don’t bother to understand the actual requirements and market environment and decide to go on with random marketing policies. Obviously, both of these and many other similar tactics are useless to say the least.

If you want to draw visitors to your site, the first and foremost thing is to create and/or nourish the website with unique, fresh, relevant, and appealing content. The website should have how-to-use guides and should facilitate easy, quick, and informed decisions. It should be easy to navigate and friendly to be accessed by search engines and visitors. Secondly, you should have a close look at market trends, expectations of your customers, and competition before identifying the right keywords and phrases to promote your business online. While doing this task, you should be clear on whether you would be limiting the scope of your website to local or national or international market.

Secondly, you should always follow the strategy of healthy link building for promoting the website of your business. In short, links both in and out of your website should be relevant. It is also recommended that you make regular checks on the website to ensure that it is well coded and free from dead site pages and URLs. For this, you can always access online tools from the World Wide Web Consortium (W3C).

One of the biggest things that you always should remember is that search engines cannot be outsmarted for long. You may gain temporary success with unethical tricks and backdoor links, but search engines would surely get you and the penalties would be very harsh (complete ban, fall of page rank, etc.).

You should also remember that a website is only good till it gets fed with regular and meaningful updates on a continuing basis. Creating a website and ignoring it will do more harm than good. In other words, the entrepreneur of a growth-oriented business should have the determination, resources, patience, and perseverance to create and operate a business that should facilitate easy sharing and accessibility of information to promote quick and smart decision making for existing and potential customers. Furthermore, the website should have every possible tool, section, sub-section, and policy document that could be required by visitors to assure and reassure them they are dealing with a legitimate, customer-oriented, and smart business.